Web Analytics jobs in 2026 — demand, top roles hiring, and related skills
As of 2026-10-29, Web Analytics appears in 221 job postings indexed by Skillenai over the past 90 days — Data Analyst has the most postings mentioning Web Analytics, with demand share up 7.5% vs the prior 4 weeks.
Last updated · 90d ending 2026-10-29
Which roles want Web Analytics?
Upload your resume and Skillenai will show which roles your Web Analytics experience fits, which skills you already cover, and what is missing.
Frequently asked questions about Web Analytics
+Is Web Analytics in demand in 2026?
Yes. Web Analytics appears in 221 job postings indexed by Skillenai over the 90 days ending 2026-10-29. Data Analyst accounts for the most postings mentioning Web Analytics (9.5% of all postings mentioning Web Analytics).
+What jobs require Web Analytics?
According to the Skillenai jobs index over the 90 days ending 2026-10-29, among roles with at least 20 postings, the highest shares mentioning Web Analytics are Analytics Specialist (10.7% of that role’s postings mention Web Analytics), Marketing Analyst (4.6% of that role’s postings mention Web Analytics), Marketing Analytics Manager (4.5% of that role’s postings mention Web Analytics).
+What skills are commonly paired with Web Analytics?
Across job postings indexed by Skillenai (90 days ending 2026-10-29), Web Analytics most often appears alongside SQL, A/B testing, Tableau, Python, Power BI.
+Where is Web Analytics most in demand?
As of 2026-10-29, the metro areas posting the most jobs requiring Web Analytics are New York City, Berlin, San Francisco, São Paulo, Bengaluru, according to the Skillenai jobs index.
+How can I keep up with new Web Analytics content and jobs?
Skillenai indexes news, blog posts, and research papers mentioning Web Analytics alongside the jobs index. You can subscribe to a daily email digest of new Web Analytics content from your Skillenai account.
+Which skills come before and after Web Analytics?
The skill-flow chart shows skills documented in adjacent positions across observed employer changes. An outgoing skill is documented in the following position but not the preceding one. These are ideas to explore, not proven prerequisites, acquisition dates, or levels of mastery. Each ribbon counts employer moves with that skill pair; one move can contribute several pairs.
Weekly indexed postings requiring Web Analytics — last 90 days
Career paths around Web Analytics
Skills documented before and after this skill across employer changes.
Historical career profiles · all locations
Skills before Web Analytics
Skills after Web Analytics
How to read this chart · view counts
Each side is an independent set of observed employer moves, not the same people followed through three stages. Ribbon widths compare move counts within that side. Internal moves are not included.
The following position documents a skill that the preceding position does not. Skills must be linked to both positions, with clear dates and no overlap. One move can connect several skill pairs. These patterns suggest skills to explore; they do not establish prerequisites, when a skill was learned, or a higher skill level.
Source: Skillenai talent graph, historical career profiles. Historical descriptions and coverage can change. Only the leading published connections are shown.
| Connection | Moves |
|---|---|
| Before: Email Marketing | 2 |
| Before: K-means clustering | 2 |
| Before: sql | 2 |
| Before: Social media marketing | 2 |
| Before: Tableau | 2 |
| Before: usability testing | 1 |
| Before: NLP | 1 |
| Before: social media | 1 |
| After: a/b testing | 2 |
| After: content management systems | 2 |
| After: usability testing | 2 |
| After: Agile | 2 |
| After: CRM platforms | 1 |
| After: PHP | 1 |
| After: oracle | 1 |
| After: SAP HANA | 1 |
Roles most likely to require Web Analytics
Among roles with at least 20 postings in the same period.
| Role | Postings mentioning skill | % of role postings mentioning skill |
|---|---|---|
| Analytics Specialist | 3 | 10.7% |
| Marketing Analyst | 4 | 4.6% |
| Marketing Analytics Manager | 3 | 4.5% |
| Business Intelligence Intern | 1 | 4.0% |
| Data Analytics Specialist | 1 | 3.6% |
| BI Analyst | 1 | 3.1% |
| Marketing Data Analyst | 2 | 3.1% |
| Data Analytics Consultant | 1 | 3.0% |
| AI Data Engineer | 2 | 3.0% |
| Growth Marketer | 1 | 2.9% |
Roles with the most Web Analytics postings
| Role | Postings mentioning skill | Share of skill postings |
|---|---|---|
| Data Analyst | 21 | 9.5% |
| Product Manager | 21 | 9.5% |
| Web Developer | 8 | 3.6% |
| Analytics Manager | 6 | 2.7% |
| Analytics Engineer | 5 | 2.3% |
| Data Engineer | 5 | 2.3% |
| Data Scientist | 4 | 1.8% |
| Marketing Analyst | 4 | 1.8% |
| Analytics Specialist | 3 | 1.4% |
| Digital Product Manager | 3 | 1.4% |
Top companies posting jobs requiring Web Analytics
Employers ranked by indexed job postings in the last 90 days.
| Company | Postings · 90 days |
|---|---|
| WPP | 14 |
| ABOUT YOU SE & Co. KG | 9 |
| Samsara | 7 |
| Sierra | 5 |
| Sixt | 3 |
| Vmlenterprisesolutions | 3 |
| Adobe | 3 |
| Mattel | 3 |
| Autodesk | 2 |
| MyDr | 2 |
Job postings indexed over the past 90 days, grouped by resolved employer. Counts are postings, not hires. Companies without a published page appear without a link.
Top metros hiring for Web Analytics
| Name | Postings | Share |
|---|---|---|
| New York City | 13 | 5.9% |
| Berlin | 9 | 4.1% |
| San Francisco | 9 | 4.1% |
| São Paulo | 7 | 3.2% |
| Bengaluru | 6 | 2.7% |
| Paris | 6 | 2.7% |
| Lisbon | 5 | 2.3% |
| Austin | 4 | 1.8% |
| London | 4 | 1.8% |
Skills commonly paired with Web Analytics
Explore related pages
How this was computed
Weekly job-count charts omit the incomplete current week (weeks start Monday, UTC). Totals include all postings in the stated window. Counts derive from the Skillenai jobs index over the 90 days ending 2026-10-29. Skills are resolved against the Skillenai canonical taxonomy, so the same entity is counted whether a posting writes 'Python', 'Python 3', or 'python'. Role prevalence divides postings mentioning Web Analytics by all postings for each role in the same window, ranking roles with at least 20 postings. Role distribution divides each role’s Web Analytics postings by all Web Analytics postings, including postings without a role. Shares need not sum to 100% for the displayed roles. Pages refresh weekly (or daily for the top-50 most-requested skills). Adjusted posting share: 0.1% to 0.1%. Demand share change is the relative percentage change between these adjusted shares. Each employer-and-ATS group has at least 10 postings in each 90-day window; its earlier posting count supplies the same weight in both windows. The panel includes 2,482 identified employers and covers 71% of earlier and 70% of latest indexed postings. Windows: 2026-06-30 to 2026-09-28 and 2026-07-28 to 2026-10-26 (UTC; end dates excluded). The windows overlap by 62 days. Dates reflect indexing, not the employer’s posting date. This measures posting mix, not total hiring or market-wide demand. Matching excludes entrants and exits; changes in crawl completeness within an employer or ATS can still affect the result.
- source
- Skillenai jobs index, deduplicated daily
- entity_id
- a18bd0feb0edb8df
- data_as_of
- 2026-10-29
- window_days
- 90