Anatomy of two AI model launches: how Anthropic ran a 63-day narrative campaign
When Anthropic released Claude Fable 5 at 17:00:00 UTC on June 9, six tier-1 outlets published in the same second. The same exact playbook had fired 63 days earlier on the Mythos Preview launch. The June release isn't a discrete event — it's the closing act of a 63-day narrative campaign Anthropic itself opened on April 7.
