market research jobs in 2026 — demand, top roles hiring, and related skills

As of 2026-11-04, market research appears in 1,306 job postings indexed by Skillenai over the past 90 days — Product Manager has the most postings mentioning market research, with demand share down 1.3% vs the prior 4 weeks.

Last updated · 90d ending 2026-11-04

Postings · last 90 days
1,306
Demand vs prior month
down 1.3% vs the prior 4 weeks
Top role · 58.4% of skill postings
Top hiring metro
New York City

Which roles want market research?

Upload your resume and Skillenai will show which roles your market research experience fits, which skills you already cover, and what is missing.

Frequently asked questions about market research

+Is market research in demand in 2026?

Yes. market research appears in 1,306 job postings indexed by Skillenai over the 90 days ending 2026-11-04. Product Manager accounts for the most postings mentioning market research (58.4% of all postings mentioning market research).

+What jobs require market research?

According to the Skillenai jobs index over the 90 days ending 2026-11-04, among roles with at least 20 postings, the highest shares mentioning market research are Business Intelligence Director (20.0% of that role’s postings mention market research), Group Product Manager (9.2% of that role’s postings mention market research), Commercial Analytics Manager (8.3% of that role’s postings mention market research).

+What skills are commonly paired with market research?

Across job postings indexed by Skillenai (90 days ending 2026-11-04), market research most often appears alongside competitive analysis, Data analysis, Product Management, Product roadmap, product strategy.

+Where is market research most in demand?

As of 2026-11-04, the metro areas posting the most jobs requiring market research are New York City, Toronto, Sunnyvale, Pune, San Francisco, according to the Skillenai jobs index.

+How can I keep up with new market research content and jobs?

Skillenai indexes news, blog posts, and research papers mentioning market research alongside the jobs index. You can subscribe to a daily email digest of new market research content from your Skillenai account.

+Which skills come before and after market research?

The skill-flow chart shows skills documented in adjacent positions across observed employer changes. An outgoing skill is documented in the following position but not the preceding one. These are ideas to explore, not proven prerequisites, acquisition dates, or levels of mastery. Each ribbon counts employer moves with that skill pair; one move can contribute several pairs.

Weekly indexed postings requiring market research — last 90 days

Salary distribution

Box = 25th–75th percentile · tick = median · whisker = 10th–90th · USD, annualized

Career paths around market research

Skills documented before and after this skill across employer changes.

Historical career profiles · all locations

Skills before market research

Before market researchpython → market research: 10 observed employer moves with this skill pairExcel → market research: 10 observed employer moves with this skill pairsql → market research: 7 observed employer moves with this skill pairMarket Analysis → market research: 6 observed employer moves with this skill pairJavaScript → market research: 6 observed employer moves with this skill pairuser research → market research: 5 observed employer moves with this skill pairproject management → market research: 5 observed employer moves with this skill pairdata analysis → market research: 5 observed employer moves with this skill pairmarketresearchpython: 10 movespython10 movesExcel: 10 movesExcel10 movessql: 7 movessql7 movesMarket Analysis: 6 movesMarket Analysis6 movesJavaScript: 6 movesJavaScript6 movesuser research: 5 movesuser research5 movesproject management: 5 movesproject management5 movesdata analysis: 5 movesdata analysis5 moves

Skills after market research

After market researchmarket research → sql: 26 observed employer moves with this skill pairmarket research → python: 19 observed employer moves with this skill pairmarket research → Excel: 14 observed employer moves with this skill pairmarket research → Power BI: 12 observed employer moves with this skill pairmarket research → Tableau: 9 observed employer moves with this skill pairmarket research → social media: 8 observed employer moves with this skill pairmarket research → data analysis: 8 observed employer moves with this skill pairmarket research → Competitive analysis: 8 observed employer moves with this skill pairmarketresearchsql: 26 movessql26 movespython: 19 movespython19 movesExcel: 14 movesExcel14 movesPower BI: 12 movesPower BI12 movesTableau: 9 movesTableau9 movessocial media: 8 movessocial media8 movesdata analysis: 8 movesdata analysis8 movesCompetitive analysis: 8 movesCompetitiveanalysis8 moves
How to read this chart · view counts

Each side is an independent set of observed employer moves, not the same people followed through three stages. Ribbon widths compare move counts within that side. Internal moves are not included.

The following position documents a skill that the preceding position does not. Skills must be linked to both positions, with clear dates and no overlap. One move can connect several skill pairs. These patterns suggest skills to explore; they do not establish prerequisites, when a skill was learned, or a higher skill level.

Source: Skillenai talent graph, historical career profiles. Historical descriptions and coverage can change. Only the leading published connections are shown.

Observed connections and move counts
ConnectionMoves
Before: python10
Before: Excel10
Before: sql7
Before: Market Analysis6
Before: JavaScript6
Before: user research5
Before: project management5
Before: data analysis5
After: sql26
After: python19
After: Excel14
After: Power BI12
After: Tableau9
After: social media8
After: data analysis8
After: Competitive analysis8

Roles most likely to require market research

Among roles with at least 20 postings in the same period.

RolePostings mentioning skill% of role postings mentioning skill
Business Intelligence Director620.0%
Group Product Manager109.2%
Commercial Analytics Manager28.3%
Product Program Manager28.3%
Analytics Director87.8%
Associate Product Manager57.5%
Analytics Intern27.1%
Software Product Manager26.2%
Growth Product Manager36.0%
Marketing Program Manager25.7%

Roles with the most market research postings

RolePostings mentioning skillShare of skill postings
Product Manager76358.4%
Business Analyst695.3%
Product Owner393.0%
Program Manager181.4%
Technical Product Manager161.2%
Data Scientist110.8%
Group Product Manager100.8%
Data Analyst90.7%
Market Research Analyst90.7%
Analytics Director80.6%

Top companies posting jobs requiring market research

Employers ranked by indexed job postings in the last 90 days.

Top companies posting jobs requiring market research
CompanyPostings · 90 days
Barclays48
NielsenIQ30
Capital One29
Intuitive28
MSD24
JPMorgan Chase & Co.24
AbbVie20
JJ18
Paypal14
Grafana Labs14

Job postings indexed over the past 90 days, grouped by resolved employer. Counts are postings, not hires. Companies without a published page appear without a link.

Top metros hiring for market research

NamePostingsShare
New York City443.4%
Toronto302.3%
Sunnyvale282.1%
Pune272.1%
San Francisco241.8%
Singapore241.8%
Shanghai191.5%
Bengaluru171.3%
London171.3%

Skills commonly paired with market research

Explore related pages

How this was computed

Weekly job-count charts omit the incomplete current week (weeks start Monday, UTC). Totals include all postings in the stated window. Counts derive from the Skillenai jobs index over the 90 days ending 2026-11-04. Skills are resolved against the Skillenai canonical taxonomy, so the same entity is counted whether a posting writes 'Python', 'Python 3', or 'python'. Role prevalence divides postings mentioning market research by all postings for each role in the same window, ranking roles with at least 20 postings. Role distribution divides each role’s market research postings by all market research postings, including postings without a role. Shares need not sum to 100% for the displayed roles. Pages refresh weekly (or daily for the top-50 most-requested skills). Adjusted posting share: 0.5% to 0.5%. Demand share change is the relative percentage change between these adjusted shares. Each employer-and-ATS group has at least 10 postings in each 90-day window; its earlier posting count supplies the same weight in both windows. The panel includes 2,472 identified employers and covers 71% of earlier and 70% of latest indexed postings. Windows: 2026-07-07 to 2026-10-05 and 2026-08-04 to 2026-11-02 (UTC; end dates excluded). The windows overlap by 62 days. Dates reflect indexing, not the employer’s posting date. This measures posting mix, not total hiring or market-wide demand. Matching excludes entrants and exits; changes in crawl completeness within an employer or ATS can still affect the result.

source
Skillenai jobs index, deduplicated daily
entity_id
ab64d801d2cf21be
data_as_of
2026-11-04
window_days
90
Compiled by Jared Rand · Data sourced from the Skillenai labor market index