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AI Search

AI Search Broke the Internet

I wrote a post almost a year ago titled “AI Search Will Break the Internet.” Well, that day has come. AI search has officially broken the Internet. Some of the first quantitative analyses of referral traffic from AI search tools have been released, and the numbers confirm the fears. Tollbit State of the Bots Report […]

Categories
AI Search

AI Search Will Break the Internet

The contract between creators and distributors of digital content is broken. The Contract Since the dawn of the Internet, the basic contract between search engines and content creators has been this: Content creation makes economic sense when search engines send large amounts of free traffic that can be converted to ad revenue by the creator. […]