Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign medium.com Post date July 13, 2023 No Comments on Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign External Tags campaign-optimization, causal-inference, data-science, marketing, uplift-modeling
La Planificación de campañas nunca fue tan sencilla… blogs.sas.com Post date July 11, 2023 No Comments on La Planificación de campañas nunca fue tan sencilla… External Tags activios digitales, CI 360, engage, hiperpersonalizacion, marketing, personalización, SAS Argentina
11 Sneaky Little AI Marketing Tools to Gain an Unfair Advantage Over 99% of Your Peers. medium.datadriveninvestor.com Post date July 9, 2023 No Comments on 11 Sneaky Little AI Marketing Tools to Gain an Unfair Advantage Over 99% of Your Peers. External Tags ai, business, marketing, startup, technology
The hidden cost of data quality issues on the return of ad spend towardsdatascience.com Post date July 7, 2023 No Comments on The hidden cost of data quality issues on the return of ad spend External Tags ad-spend, customer-lifetime-value, data, marketing, performance-marketing
Entrepreneurs Beware. One Cohort Decides Your Business. medium.datadriveninvestor.com Post date July 6, 2023 No Comments on Entrepreneurs Beware. One Cohort Decides Your Business. External Tags business, entrepreneurship, market, marketing, Product
Estimating Time-Varying Coefficients with Rolling Regression medium.com Post date July 5, 2023 No Comments on Estimating Time-Varying Coefficients with Rolling Regression External Tags bayesian-statistics, data-science, marketing, marketing-mix-modeling, rolling-regression
From analytics to actual application: the case of Customer Lifetime Value medium.com Post date July 2, 2023 No Comments on From analytics to actual application: the case of Customer Lifetime Value External Tags analytics, commerce, data-science, editors-pick, marketing
Desafíos del marketing moderno: Simplicidad, flexibilidad y accesibilidad combinadas con tecnología para mejorar la experiencia del cliente blogs.sas.com Post date June 27, 2023 No Comments on Desafíos del marketing moderno: Simplicidad, flexibilidad y accesibilidad combinadas con tecnología para mejorar la experiencia del cliente External Tags Análisis de datos, Datos híbridos, estrategias de marketing, inteligencia artificial, marketing, martech, SAS Colombia, Software como Servicio, tecnología
Strategies I Used to Land a Book Contract with a Renowned Publisher medium.datadriveninvestor.com Post date June 13, 2023 No Comments on Strategies I Used to Land a Book Contract with a Renowned Publisher External Tags entrepreneurship, marketing, writers-life, writing, writing-tips
Why AI is an Asset, Not a Liability in Content Writing medium.datadriveninvestor.com Post date June 9, 2023 No Comments on Why AI is an Asset, Not a Liability in Content Writing External Tags ai, content-marketing, content-writing, marketing, marketing-strategies
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