Leveraging Machine Learning for Effective Marketing Strategy Development towardsdatascience.com Post date August 1, 2023 No Comments on Leveraging Machine Learning for Effective Marketing Strategy Development External Tags campaign-optimization, hands-on-tutorials, machine-learning, marketing, marketing-attribution
Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign medium.com Post date July 13, 2023 No Comments on Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign External Tags campaign-optimization, causal-inference, data-science, marketing, uplift-modeling
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