Estimating Time-Varying Coefficients with Rolling Regression medium.com Post date July 5, 2023 No Comments on Estimating Time-Varying Coefficients with Rolling Regression External Tags bayesian-statistics, data-science, marketing, marketing-mix-modeling, rolling-regression
How to Optimize Your Marketing Budget towardsdatascience.com Post date July 3, 2023 No Comments on How to Optimize Your Marketing Budget External Tags editors-pick, marketing analytics, marketing-mix, marketing-mix-modeling, optimization
Understanding Bayesian Marketing Mix Modeling: A Deep Dive into Prior Specifications towardsdatascience.com Post date June 24, 2023 No Comments on Understanding Bayesian Marketing Mix Modeling: A Deep Dive into Prior Specifications External Tags bayesian-inference, lightweightmmm, machine-learning, marketing-mix-modeling, probability-density
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