Predictive Marketing Mix Modeling with GLOP: The Perfect Cocktail Shaker towardsdatascience.com Post date July 12, 2024 No Comments on Predictive Marketing Mix Modeling with GLOP: The Perfect Cocktail Shaker External Tags linear-programming, machine-learning, marketing, optimization-algorithms, resource-allocation
Using Double Machine Learning and Linear Programming to optimise treatment strategies towardsdatascience.com Post date April 26, 2024 No Comments on Using Double Machine Learning and Linear Programming to optimise treatment strategies External Tags ai, causal-inference, data-science, linear-programming, machine-learning
The Art of Spending: Optimizing Your Marketing Budget with Nonlinear Optimization towardsdatascience.com Post date May 22, 2023 No Comments on The Art of Spending: Optimizing Your Marketing Budget with Nonlinear Optimization External Tags cvxpy, editors-pick, hands-on-tutorials, linear-programming, nonlinear-programming