The Power of Optimization in Designing Experiments Involving Small Samples

Forget Statistical Tests: A/B Testing Is All About Simulations

How to Set Up Longitudinal Experiments: A Data Scientist’s Guide

An Overview of Contextual Bandits

What is switchback testing for decision models?

Spotify’s Secret Weapon: AI-Generated Playlists

A Tableau Calculus for the Analysis of Experiments

Estimating Total Experimentation Impact

Choosing the Right Path: Churn Models vs. Uplift Models