Product Quasi-Experimentation: Statistical Techniques When Standard A/B Testing Is Not Possible

Forget Statistical Tests: A/B Testing Is All About Simulations

Chi-Squared Test: Revealing Hidden Patterns in Your Data

Practical Computer Simulations for Product Analysts

Linear Regressions for Causal Conclusions

Driving Product Impact with Actionable Analyses

Bayesian AB Testing with Pyro

Save your A/B testing by avoiding those 3 costly mistakes

Four Common Mistakes When A/B Testing and How to Solve Them

Choosing the Right Path: Churn Models vs. Uplift Models